Thursday, June 1, 2017

2017-06-04 Finding The Money with Carol Broadbent & Ed Fulbright On Mastering Your Money Radio





Finding The Money

Thinking of launching a start-up? Ready to pull the trigger on that great product idea you and your buddies hatched over a few drinks? Here's the ugly truth: Most start-ups fail. The typical start-up lasts 20 months and burns through $1.3 million in financing before closing its doors. So what are the Do’s and Don’ts of start-ups? And what is the forecast for startup success under Trump?  For all the romance and mystique attached to legendary start-ups such as Apple, Google, and Facebook, the reality is that 90% of start-ups fold within their first two years. Those that succeed owe as much to savvy steps in company building and market focus on the part of their founders as to inspiration, vision, and luck.

Joining us for our discussion on Finding The Money is Carol Broadbent  who is calling in from her  San Francisco Bay Area office. Carol Broadbent is a corporate marketing leader with a blend of leadership and hands-on experience with global tech giants and scrappy tech startups. Carol is experienced in creating demand, building authority and thought leadership, and accelerating sales on a global basis. Her Specialties are Startup marketing, thought leadership, global demand creation, market momentum, team.  Creativity, collaboration, results, and team.

Her latest book is THE ULTIMATE START-UP GUIDE: Marketing Lessons, War Stories, and Hard-Won Advice from the Leading Venture Capitalists and Angel Investors.

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