2017-04-23 Online Identity With Grant Leboff & Ed Fulbright On Mastering Your Money Radio

Grant Leboff 

Online Identity 

For a company to be attractive to an audience, it needs have a strong, clear presence online, whether it’s on a website, blog, or social media. With most of the buying journey taking place online, people need to get a crystalline, relatable sense of just what your business is about.   The digital media transformation has changed everything for businesses — including sales and marketing, and the old methods won’t work. When anyone and everyone has access to media channels, a compelling online identity is the only way to ensure your company doesn’t disappear into the din of information overload.

Joining us for our discussion on Online Identity is Grant Leboff  who is calling in from his London England office. Grant Leboff is a leading expert on digital marketing. Based in the UK, he is the founder of Sticky Marketing Club Ltd., a strategic global consultancy that is transforming how we sell in the digital environment. His approach is that traditional Sales & Marketing doesn't apply in a world that has radically changed, and it has transformed selling success for his clients and followers. An in-demand speaker and thought leader, he is a Fellow of both The Institute of Direct and Digital Marketing and The Institute of Sales and Marketing Management. He is regularly featured in numerous publications and broadcasts, including The Financial Times and BBC Radio. His latest book is Digital Selling: How To Use Social Media and the Web to Generate Leads and Sell More.

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2017-04-16 Is Your Business Walking Dead With Julia Lellis & Ed Fulbright On Mastering Your Money Radio

Julia Lellis 

Is Your Business Walking Dead?

We’ve all had days when we feel like we’re walking around in a fog, like a zombie. But what about your business? Zombies are confused, haphazard and indistinguishable. Businesses act like zombies when empty communications alienate customers, supporters and partners. “Use your marketing to champion values instead of sell products,” said Jonathan Craig, chief marketing officer of Charles Schwab.  

Joining us for our discussion on Is Your Business Walking Dead? is Julia Lellis  who is calling in from her  Elon, NC office.  Dr. Julie C. Lellis, Phd is an associate professor and associate department chair in the School of Communications at Elon University, where she teaches in areas such as strategic writing and health communication. She has authored numerous articles and book chapters on identity and related topics, including advocacy and strategic communications. She is contributing writer for PR News. As a consultant, Lellis works with clients on identity development and communication strategy Her latest book is THE ZOMBIE BUSINESS CURE: How to Refocus Your Company’s Identity for More Authentic Communication.

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2017-04-09 Retirement Myths With Ed Fulbright On Mastering Your Money Radio

Retirement Myths 

I was surfing the web and found an article on Retirement Saving Lies from Cheapsheet.com http://www.cheatsheet.com/money-career/saving-for-retirement-lies.html/?a=viewall
Saving for retirement can be challenging. You need to be disciplined and focused on the future if you hope to save enough money to see you through your golden years. You also need to be able to separate the truths about retirement saving from the lies.

Evidence suggests Americans are failing on all of the above counts. The average American family has just $5,000 set aside for retirement, and 43% of working-age Americans don’t have any retirement savings, according to an analysis by the Economic Policy Institute. Seventy percent of families have less than $50,000 in their 401(k). And lest you think younger workers with little in savings are skewing the numbers, consider this: Among households with members approaching retirement, the median savings balance is just $17,000. That’s hardly enough to buy a used car, let alone funding decades long retirement.


Why aren’t Americans saving more? Many just don’t have the money. But a confusing retirement landscape doesn’t help either. People aren’t clear on how much they need to save, what they should do with the money they set aside, and how long they can expect to live once they stop working. Rather than carefully planning for the future, they make decisions almost at random, sometimes relying on myths, misinformation, and outright lies. Swallowing those retirement whoppers hook, line, and sinker can cause people to make critical errors today that jeopardize their financial security down the road

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