If you want to predict the future with accuracy, only one crystal ball will do: people, by the numbers. By looking at demographics, we can predict the future. From commercial to social to political to cultural trends, counting people reveals what will trend in the next ten years. That’s because it’s based on what people are really doing, from fertility to location to aging. For instance: women are on the rise in the workforce, shattering glass ceilings. Meanwhile, Generation Y — the largest generation in history — is going to be moving into their own homes. These are but two of the key changes that will determine fortunes and futures in the next ten years. We will discuss the future and how you might be able to profit from these trends.
Joining us for our discussion on What Is Your Future? is Kenneth W Gronbach who is in our Durham NC Area studio. Kenneth W Gronbach is a gifted keynote speaker and nationally recognized author, expert and futurist in the field of Demography and Generational Marketing. He makes the science of shifting demography come alive with real life examples which make it relevant to today’s culture, business climate and economy
His new book is Upside: Profiting from the Profound Demographic Shifts Ahead.